1. Information You Provide

USM may collect name, email, phone, billing/shipping address, account information, order details, support messages, membership/application information, saved birthday month/day, referral IDs entered at cart/checkout, and other information needed to provide requested services.

2. Referral & Rewards Data

• Your non-personal USM Referral ID and referral-share link.
• Internal customer/account identifiers connected to referral IDs.
• Referral attribution captured from a share link or entered in cart/checkout.
• Order IDs, referred-customer/internal identifiers, milestone type, point amount, event keys, status, hold date, timestamps, and audit notes.
• Ledger entries for Available, Pending, Manual Review, rejected/voided, redemption, restoration, and adjustments.
• Reward product and selected variation associated with reward fulfillment.
• Administrative review decisions and required reasons.

3. Referral Share Privacy

A personal share URL carries the customer’s USM Referral ID. It is designed to allow sharing without publishing the customer’s stored email, phone number, or account name. USM does not provide a public searchable directory of customer referral identities.

4. Referral Capture Cookies & Sessions

When a valid referral link or ID is used, USM may store the referral ID in the WooCommerce session and a secure first-party referral cookie for up to 30 days so attribution survives normal browsing into checkout. Attribution can be removed before order seal through available controls, and shopping-session attribution is cleared after an attributed order seals it.

5. Self-Referral & Manual Review Signals

USM may compare supported account/order identity information, including exact billing email or phone where implemented, to prevent obvious self-referral. For referral-award review, USM may compare the referrer’s stored billing street address/postcode with the referred order’s billing street address/postcode. A match is a Manual Review signal, not an automatic fraud determination.

6. How We Use Rewards Data

• Issue and display points and point history.
• Determine Available, Pending, and Manual Review states.
• Attribute referral milestones and prevent duplicates.
• Verify tier eligibility and process reward redemption.
• Create and fulfill zero-dollar reward orders.
• Restore or adjust points after cancellation, failure, refund, or other qualifying reversal.
• Investigate disputes, errors, suspected abuse, or security issues and preserve an audit trail.

7. Ordinary Store & Security Data

USM may also process IP address, browser/device information, pages viewed, authentication/account events, payment/order status, membership/digital entitlement events, and security/operational records reasonably necessary to provide services, prevent abuse, resolve disputes, and protect customers and the marketplace.

8. Service Providers

USM uses service providers such as WooCommerce, payment providers including PayPal, hosting/infrastructure, performance/CDN, translation, and analytics services where enabled. Those providers process data under their own terms and privacy practices. USM does not sell personal data to advertisers for their own marketing use.

9. Retention & Audit Records

USM retains account, order, membership, rewards/referral ledger, audit, security, refund/reversal, and dispute records as reasonably necessary to operate the program, maintain accurate balances, prevent duplicate/reversed awards, satisfy accounting/legal obligations, resolve disputes, and establish or defend legal claims. Some records may need to be retained despite a deletion request where permitted or required by law.

10. Your Choices & Requests

• Remove an unsealed referral attribution using available cart/checkout controls.
• Request correction of account information through account tools or support.
• Birthday month/day is locked after setup; corrections go through support.
• Request access, correction, deletion, or other rights applicable under relevant law, subject to verification and lawful retention exceptions.

Use Contact Us or Data Deletion.

11. Updates & Contact

USM may update this policy as services, the rewards program, technology, or legal requirements change. Contact admin@urbanstripmall.shop with questions.