Description
- Shows readers how to use Outlook as an effective and powerful solution for managing and organizing e-mail messages, schedules, tasks, notes, contacts, and other information as they are specifically applied in a business setting
- Discusses managing and maintaining current customers and how to control customer interactions
- Explains the process of using checklists and matching them with Outlook applications-from bulk mailing to planning a telemarketing campaign
- Addresses how to build a prospect profile with an action plan for follow-up until the prospect becomes an active customer
- Provides step-by-step examples on how to set up and use Business Contact Manager
From the Back Cover
Use a tool you already have (plus BCM 2.0) to solve lots of time-consuming problems
If you could just get a handle on mail, schedules, meetings, and contacts, you’d have more time to make your business productive, right? Check your Outlook — it’s right in your Office! And here are step-by-step examples for using it to build databases, manage customer contacts, handle finances, improve marketing, and finally get organized.
Discover how to:
- Organize your priorities and your day
- Automate dialing
- Build and use customer profiles
- Weed out e-mail
- Make meetings productive
- Plan and implement marketing activities
- Increase your team collaboration
About the Author
Marcelo Thalenberg (Sao Paulo, Brazil) has over 30 years experience in the technology business as both an executive and entrepreneur in companies like Texas Instruments and Avnet, among others. Today, Marcelo is the president of MT Criativa, a consulting and entrepreneurial education company. The company provides time, teamwork, marketing and sales management training using Microsoft Outlook. Marcelo writes articles in electronics and computer magazines including Eletronica Saber. He has written a marketing trends column and most recently has written about time management at Voce S.A, (You and Your Career), Venda Mais (Selling More), and Mulher e Carreira (Women & Career) magazines. His first book in Portuguese, Socorro roubaram meu tempo (Help, They Stole My Time!) was published in December 2002 by Erica press.
Reviews
There are no reviews yet.