Description
When you’re establishing, expanding, or re-energizing a business, the best place to start is writing your business plan. Not only does writing out your idea force you to think more clearly about what you want to do, it will also give the people you work with a defined road map as well.
Business Plan Kit For Dummies, Second Edition is the perfect guide to lead you through the ins and outs of constructing a great business plan. This one-stop resource offers a painless, fun-and-easy way to create a winning plan that will help you lead your business to success. This updated guide has all the tools you’ll need to:
- Generate a great business idea
- Understand what your business will be up against
- Map out your strategic direction
- Craft a stellar marketing plan
- Tailor your plan to fit your business’s needs
- Put your plan and hard work into action
- Start an one-person business, small business, or nonprofit
- Create a plan for an already established business
- Cash in on the Internet with planning an e-business
Featured in this hands-on guide is valuable advice for evaluating a new business idea, funding your business plan, and ways to determine if your plan may need to be reworked.
From the Back Cover
If you’re an entrepreneur with big ideas but no plan, this friendly guide is for you. Updated and revised to better meet your business needs, this business plan companion covers it all from funding your operations to targeting your customers to honing your business vision.
Discover how to
- Identify your company’s mission
- Size up your customers and check out the competition
- Adjust your plan to fit your needs
- Obtain funding
- Forecast and budget
About the Author
Steven Peterson is founder and CEO of Strategic Play, a management training company specializing in software tools designed to enhance business strategy, business planning, and general management skills. He’s the creator of the Protean Strategist, a business simulation that reproduces a dynamic business environment where participant teams run companies and compete against each other in a fast-changing marketplace. He holds advanced degrees in mathematics and physics and received his doctorate from Cornell University. For more information, visit www.StrategicPlay.com.Peter Jaret has written for Newsweek, National Geographic, Health, Men’s Journal, Reader’s Digest, and dozens of other magazines. He’s the author of In Self-Defense: The Human Immune System and Active Living Every Day. He has developed brochures, white papers, and annual reports for the Electric Power Research Institute, Lucas Arts, The California Endowment, WebMD, BabyCenter, Stanford University, Collabria, Home Planet Technologies, and others. In 1992, he received the American Medical Association’s first-place award for medical reporting. In 1997, he won the James Beard Award for food and nutrition writing. He holds degrees from Northwestern University and the University of Virginia.
Barbara Findlay Schenck built upon the great work of Peterson and Jaret as she wrote this second edition of Business Plans Kit For Dummies, which is updated throughout to include current business planning advice and all-new emphasis on the topics of greatest concern to today’s entrepreneurs, business owners, CEOs, and investors. She’s a successful business owner, marketing consultant, author of Small Business Marketing For Dummies, and co-writer of the Edgar Award-nominated memoir Portraits of Guilt. She has worked internationally in community development, served as a college admissions director and writing instructor in Hawaii, founded an advertising agency in Oregon, and has helped organizations large and small to plan and manage successful marketing and management programs.
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